WooCommerce Google Analytics Pro adds advanced event tracking to your WooCommerce store and automatically pushes these events into Google Analytics, letting you easily get insights into important metrics like average order value, conversion rate, sales by product or category, and other valuable data.
Detailed Tracking with Easy Setup
Once you’ve installed WooCommerce Google Analytics Pro, you can choose your event names (if you don’t like the defaults), ensure that enhanced eCommerce tracking is enabled in your GA account, and then you’re ready to go! The plugin handles tracking and sending all of the appropriate events to Google Analytics so you can easily access your sales data and valuable store metrics.
It only takes 3 clicks to get your WooCommerce store connected to your Google Analytics account.
Why use Google Analytics Pro
- Provides basic site tracking and analytics, such as pageviews or customer sessions
- Includes all of the great features the free version has, like Universal Analytics and enhanced eCommerce tracking, but with more advanced event tracking
- Allows you exclude shop managers from tracking along with site admins
- Track User IDs for more accurate user counts
- Tracks basic eCommerce events like “add to cart” or “checkout started”
- Adds advanced eCommerce event tracking, such as “coupon addition / removal” and “cart quantity changed”
- Track manually added orders
- Adds events for customer actions, such as sign in or out, or leaving a product review / comment
- Adds order refund and cancellation tracking
- Track customer email opens as events in the “Emails” category
- Includes full support for Shopping Behavior and Checkout Behavior analysis reports NEW
- Adds checkout options to get deeper insights into checkout choices made by customers, such as selected payment method NEW
Detailed Event Tracking
The advanced event tracking in WooCommerce Google Analytics Pro gives you even more details about your sales process, and you can track things like “viewed account” or “coupon applied” to get a full view of what customers do on your site. You can also track these events in your purchasing workflow, such as viewing coupon data for orders and conversion rates with coupons.
Advanced eCommerce Reports
Full support for generating Shopping or Checkout Behavior analyses is included! View the customer lifecycle with your browsing and purchasing experience in the Shopping Behavior report:
Or see your checkout in fine-grained detail to gain more insight into where customers leave at that point in the purchasing process:
This plugin even provides support for sending checkout options to filter your checkout sessions based on customer actions or data:
All event names are customizable through the plugin settings and can be individually disabled. User IDs can also be tracked for more accurage user counts. Custom events can be tracked by adding a snippet to your theme.